The word marketing is widely used to address the strategies used to win and retain a company’s customers. The term is used both to sell a product and to ensure that a service is what the customer is looking for. But what about personal marketing?

Personal marketing is the way a professional shows himself to the market: what he can do to delight his clients, how he can draw more attention than the competitors in an interview job. The importance of these notes is increasing.

You must have already gone through a situation in which, despite having the same skills, a colleague was chosen in your place to participate in a project or, even though everyone requirements, you have not been selected for a job opening. In both cases, personal marketing may have been a differentiator.

Like product and service marketing, personal marketing can happen in a variety of media. From your profile picture on social networks to your behavior in the workplace, everything can make a difference.

Check out some tips to build your personal marketing and stand out in the job market.

Set your goals

As with any marketing strategy, you need to first know what your goals are. What are the positions and companies you want to reach? Who are the customers you want to please? What is the target audience? With that in mind, you can define what this audience is looking for and know what they need to show as a professional.

Work your self-knowledge

Knowing what your target audience is looking for is important, but it doesn’t help if you don’t know what you have to offer. Knowing yourself and knowing your strengths and weaknesses is essential when developing your personal marketing.

You can start by listing your motivations and discovering your goals, both professional and personal. List your qualities and weaknesses, so you will know what you need to improve, in addition to understanding what you can already offer to your audience.

Take care of your appearance

The look is also part of marketing, but that does not mean that you always have to wear expensive suits, dresses or shoes and accessories. Quite the contrary: dressing like this without being in a proper situation can give the impression of arrogance and alienate people.

Think about a visual identity: what colors suit you the most? What types of clothes are comfortable on your body? Knowing these details makes dressing easier and makes a good first impression.

Keep a collaborative attitude

Worrying only about yourself and not calling people around is a terrible way to build your personal marketing. Even if you work alone, you need employees and customers to continue to be successful, so creating a community is also part of personal marketing.

Chat, exchange ideas and learn from others. They are the ones who will form your circle of contacts, so surround yourself with people who will be good for your personal and professional life.

Be present

A good marketing strategy is seen by many people. Be there to show what you can offer your audience. At meetings, happy hours, events, congresses and even on social networks, exchanging ideas and showing what you came for is very important to always remember.

These are some tips to create your personal marketing, but the best of all is the most classic: be yourself. We all have a differential, something completely ours to offer to the world. Find yours and learn to work with it to make better use of these marketing strategies.